Google asked Elsewhen to design and develop a simple, intuitive experience on mobile and desktop that would allow people to explore and interpret findings from two of their largest online surveys of consumer behaviour: the Consumer Barometer questionnaire and the Connected Consumer Study. Together, they are the largest ever study of online behaviour and cover thousands of adults in over 50 countries.
Data gathered from 102 countries
200,000 people interviewed
2,000,000 minutes of insight data processed
The challenges
Quality in design & code
Our design and code had to be world class to stand up to scrutiny from both Google and the community. We were building a product while the collection of data and research was still in progress, our challenge was to maintain high quality output in a complex, live environment.
Over several months, we defined the system architecture, competitor landscape, user experience, brand identity and visual language. Having been given early access to the Google Design Material Library, our work could be used to validate the Google design system before it was released. We were also one of the first developers to use AngularJS to build a consumer facing product at scale.
Our approach
Live data in an agile process
Working closely with stakeholders and our research partner, we fed live data into our agile delivery process for the product. We took the statistics, turned them into an API which could be consumed in clusters and used to generate reports.
The outcomes
We created a scalable tool for Google that simplifies the processing of big sets of data, so users can ask questions, discover new insights and extract real value. We gathered data from more than 200,000 people across 102 countries and processed 2,000,000 minutes of insight data.
OUR SERVICES
Business case development
Qualitative / Quantitative research
UI & interaction design
Front end engineering (Angular)
Back end engineering (Python)
DevOps & infrastructure (GCE)
API design & implementation
