Keeping history alive

The brief

Designing an iPad app that lets you share your stories with future generations.

So much of the wisdom and knowledge we gain throughout our lives gets lost when we are no longer around. Kindeo helps you create a unique record of your life on video, so future generations can learn from your stories.

Founders John Gilbey and Seb Royce asked Elsewhen to put together a team for design, development and product management with goals of getting to product/market fit, help finding a fulltime Kindeo team and assist with fundraising along the way.

The challenges

Bring families closer together

Working with first time technical founders and a target audience that is not necessarily used to purchasing digital products, we had to be lean and flexible in our both our approach and our preconceptions throughout the project and product lifecycle.

We helped the founders with proposition development, fundraising, design, development and product management. They worked with the Elsewhen team on a daily basis and learnt how to build and launch a product so they were ready when we took our guiding hands away.

Our approach

In customers’ hands in three months

Using a lean and agile mindset we balanced discovery and delivery throughout the project. We started out testing with our core target user, the over 60’s. But as time went on we learnt that they were not necessarily our customer and so expanded our user and proposition testing to include a wider set of family members.

After three months we had an MVP in the hands of a betagroup. They used the application in a real world setting giving us a feedback loop of both quantitative and qualitative data. These insights helped form product decisions, marketing strategy and helped with fundraising.

Kindeo helps you

Keep your family history alive

The outcomes

Kindeo featured on the BBC, in The Guardian and in the Metro. It was also named one of Wired UK’s Best iPad Apps of 2017.

  • 6 sprintsfrom definition to MVP
  • £1.4m to £4mvaluation increase