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Yafaa Ahres MCIM is Head of Marketing at Elsewhen, an AI consultancy trusted by Google, Spotify, Mastercard, and Microsoft. A senior B2B marketing leader with over a decade of experience across global markets, she brings a data-informed, audience-first approach to the full marketing mix. Previously at Telstra Purple and PCCW Global, she has built communities, launched products, and driven growth across technology and consulting. A multilingual connector with a creative edge, she is also a published poet and member of the Marketing Advisory Board at HotTopics.ht.
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