AI search that turned 
browsers into bookers

Overview

AI search isn't a competitor to travel brands, it's another channel, and a new customer expectation: people now want to describe the trip they want in plain English. One of Europe's largest package-holiday providers set out to meet that expectation on its own site.

Elsewhen added semantic search to the brand's own site. Rather than matching keywords, it uses vector search to match on meaning, so a customer can describe the trip they want and get back real options, checked against what's actually available to book, in real time. The payoff came fast: two weeks after go-live, the brand was tracking to £15 million in incremental annual booking revenue.

£15m

in tracked revenue two weeks after go-live

+1.3%

end-to-end booking conversion

+17%

search-to-product-page engagement

Before

The brand wasn't where customers were searching

Travel is one of the sectors most exposed to AI disruption. Customers were already learning to describe what they wanted in natural language, and rivals had begun launching their own AI search-and-book experiences. The expectation was fast becoming table stakes, and the brand couldn't yet meet it on its own site.The pressure was commercial as well as competitive. Every point of conversion mattered, and the cost of standing still climbed every quarter.

After

Ready for the world of agentic commerce

This was the brand's first customer-facing product built on a foundational model, and its first LLM-powered release. Getting it live meant solving genuinely hard problems: detecting intent from free text, mapping it onto live inventory, guarding against exposed personal data, and returning matches fast enough to feel instant.Customers simply describe the trip they want in their own words. Behind that sits a vector database of the full inventory, matching by meaning in under 250ms, and built MCP-ready. That is the wedge into agentic commerce: the engine that serves a customer today can serve their AI agent tomorrow. When agents start doing the booking, the brand is ready.