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traditional to digital business

Driving transformation from traditional to digital business


Financial services firm Capitalflow launched in 2016 as a lender to SME businesses in the Irish market. It is positioned as an alternative to the major Irish banks (such as Bank of Ireland or AIB) and has become Ireland’s fastest-growing alternative lender, serving more than 2000 business customers.

Capitalflow appointed Elsewhen to conduct a review of its current processes and technology to ascertain the best approach to achieve its growth ambitions – over the next 3–5 years to be Ireland’s leading SME lending provider.

  • Transitioning a traditional financial services business to a modern digital platform.
  • Creating a product strategy and roadmap for the digital future of the business.

The challenge
Moving from manual processes to seamless digital experience

Our Services
  • Value proposition
  • Service design
  • Product architecture
  • Customer insights
  • ‘Jobs To Be Done’ assessment
  • Technical solution architecture
  • Data modelling
  • MVP specification
  • Roadmap
  • Design for key customer journeys

With over €450 million (£375 million) of lending already provided; Capitalflow now wanted to double this figure. The business had launched with an attractive offering to customers – but its underlying technology infrastructure was holding it back from the next phase of growth.

The company’s lending process was based on a complex mix of manual activities, requiring phone calls, emails, Word files, paper documents, PDFs and spreadsheets. Receiving a customer lending application, assessing this, making a decision and transferring capital could take weeks.

Capitalflow wanted to move away from this disjointed state to a new approach – connecting with their customers digitally end-to-end. They needed to go from manual processes to a digital platform providing a better experience for both customers and staff.

Moving from manual processes to seamless digital experience

Our strategic approach
Designing a platform and customer experience to enable growth

Capitalflow turned to Elsewhen to help them architect a new streamlined customer journey for lending. We worked closely with Capitalflow to analyse and determine the key pieces in a new technical architecture that would be needed to achieve its ambitious goals.

Elsewhen mapped out the current business processes and workflows, and conducted over 40 interviews with staff, customers and partners. Our team assessed Capitalflow’s existing technology to understand which elements might support growth plans.

We designed the future state of the business platform as a service blueprint. To define a new digital infrastructure, we researched the market to shortlist potential technology providers. We then produced an implementation plan to deliver the digital transformation within a 12-month schedule.

Designing a platform and customer experience to enable growth

The solution
Bringing technology together into a customer-centric platform

Business lending decisions now happen in real-time, rather than weeks

Elsewhen gave Capitalflow a complete action-oriented strategy to build its new digital platform. Our approach ensured business continuity and minimised disruption during a safe migration of customers onto the new digital platform.

Our technology assessment provided due diligence for the shortlisted vendors: These new digital infrastructure components are connected using modern APIs and algorithms – so processes and decisions can happen in real-time, rather than taking days or weeks.

Capitalflow now has the strategy for a scalable digital platform to improve customer experience, gain greater market share, better identify market opportunities – and roll out new offerings quickly to take advantage of these.


The outcomes
Delighting SME customers and growing revenue

The company’s new digital platform is accelerating business growth

Digital transformation is enabling the path forward for Capitalflow – to achieve its ambition of becoming the leading SME lender in the Irish market. With the implementation of a new agile and scalable digital platform, it can give customers a best-in-class experience.

Customers can get a faster lending decision with Capitalflow’s new automated underwriting process. This now uses APIs to quickly calculate the customer’s eligibility based on a range of data points. Automation has also increased the potential to cross-sell and up-sell other products to eligible customers.

Capitalflow’s new digital platform streamlines the operational complexity of the business, allowing it to scale more easily. Our work provided significant improvements in operational efficiency and a major opportunity for future growth.


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