Blueprint for a digital product organisation
- Introduction
- The rise of digital products in business
To be competitive in today’s market landscape, it's important for your organisation to have great digital products and outstanding customer experience.
This guide provides insight into 8 strategies that your organisation can adopt to get ahead of digital product design and creating an outstanding customer experience.
Highlights include:
Importance of digital product design
Understanding the needs of the business and users
Ways to create an outstanding customer experience
Maximise the benefits of modern digital products for your organisation, workforce and customers .
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In all creative roles, the best is easily ten times better than average.
Reed HastingsCEO, Netflix
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- Digital product design in action
Digital product excellence is about championing individuals and interactions, as well as processes and tools; quickly releasing working products with iterative improvements; valuing continuous collaboration with stakeholders to achieve the desired objectives, and, finally, responding flexibly to changing circumstances as required.
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