Google, as part of their wider retail strategy, launched an update to their branded space inside their flagship store—at Currys PC World outlet on London’s Tottenham Court Road—ahead of a wider rollout. As part of that experience, Elsewhen were asked to help them understand the path to purchase in both directions from online to offline, and to design and build the digital companion site for the space.
Google’s business goals were to drive more people to PC World’s Chrome Store, increase overall sales, and increase the LTV (customer lifetime value). Therefore the offline and online experiences needed to sync up and work together, presenting unified journeys for customers, making it easier for them to make the right purchase decisions.