From snack time to bedtime, parenthood is a constant negotiation, one in which a tablet device can be both a best friend and worst enemy. Our challenge was to make sure screen time didn’t become a trade-off between peace and peace of mind. The challenges of working with a target audience that aren’t fully able to completely tell you what they need was apparent from the start.
We also realised early on that the main customer for the product was actually parents. They might not be the users, but they are the audience we needed to convince. By introducing to Hopster the benefits of a cross-functional team, working in an iterative manner we could turn ‘needs’ to ‘ideas’ to ‘developed features’ in short cycles.