The scale and complexity of Inmarsat’s offering means keeping up with the pace of change is extremely difficult, and digital transformation is a constant requirement.
Inmarsat has to variously maintain and improve its underlying technology stack, develop new products to keep up with the curve of technological change, and work to meet rapidly shifting customer expectations.
Inmarsat needed a way to maintain brand consistency across current and future digital product experiences, and to speed up design and development processes, without implementing a new system that would need to be quickly replaced.
Whatever solution Inmarsat adopted would need to be consistent for designers and developers, both internal and for their partners, and be resilient to changing requirements and the development of new products.
They understood the need to put sophisticated design and development practices at the heart of the business, rather than being siloed or externalised. As McKinsey put it in their report The Business Value of Design: “[Top performing] companies make user-centric design everyone’s responsibility, not a siloed function.”