In both Europe and the US, there is a growing segment of ‘mass affluent’ investors who remain underserved by the wealth management industry, despite having a growing investment potential in the high trillions of pounds.
The global consulting firm Charles River Associates, via the FS team at their subsidiary Marakon, had an opportunity to change that.
They had developed a unique wealth and asset management model in-house, and they wanted to turn this intellectual property into an elegant digital product for their partners and their partners’ customers to use.
Their retirement investment model was initially defined in Excel sheets, which Elsewhen would need to quickly comprehend and translate into robust code. This code would then live under an interface we would prototype and test with users, before being refined and delivered to users through a delightful customer experience.
For each step of this process, the insights garnered from Marakon’s considerable pension domain expertise would be crucial in helping us deliver a great product.